PR or journalism

Bill Moyers gave a speech in New York recently (see here) where he discusses the waning of journalism and the impact of its loss on a democratic society. 

One snippet from the piece:

How can strong independent journalism thrive when independent outlets can’t afford to pay reporters, writers or producers a living wage; or when websites ask them to post four or five items a day; or when they leave journalism school and take jobs logging algorithms at Facebook (what does that even mean?). What happens to a society fed a diet of rushed, re-purposed, thinly reported “content?” Or “branded content” that is really merchandising — propaganda — posing as journalism?
And what happens when PR turns a profit and truth goes penniless? One of my mentors told me that “News is what people want to keep hidden, everything else is publicity.” So who will be left to report on what is happening in the statehouse or at the town hall? In the backrooms of Congress, the board rooms of banks and corporations, or even the open and shameless bazaar of K Street where the mercenaries of crony capitalism uncork bottles of champagne paid for by “dark money” from oligarchs and PACs? What happens when our elections are insider-driven charades conducted for profit by professional operatives whose spending on advertising mainly enriches themselves and the cable and television stations in cahoots with them? We know the answer, we know that a shortage of substantial reporting means corruption remains hidden, candidates we know little about and even less about who is funding them and what policy outcomes they are buying. It also means even more terrifying possibilities. As Tom Stoppard writes in his play Night and Day, “People do terrible things to each other, but it’s worse in the places where everybody is kept in the dark.”

And the challenge of journalism today is to survive in the pressure cooker of plutocracy. Where, in this mighty conglomeration of wealth and power, when for all practical purposes government and rich interests are two sides of the corporate state — where is the moral center of the commonwealth? How does journalism serve the endangered ideals of democracy? Can we find the audience that will dive deep — the audience that rebels against being treated as a branded market identified by the price tag on it? How do we report on the creeping dystopia of a cynically frivolous society with a political class that has made an ideology of ignorance, demoralizes workers and disdains the future? Can journalists be both patriotic and subversive — will we cover those who seek to disrupt the workings of a dominant and ruthless over-class with the attention and enthusiasm we accord the powers that be — by whom so many journalists appear mesmerized?

When I was first elected to the city commission in Kalamazoo (1997), the city hall beat reporter told me that he would never speak to me or anyone else in government without a tape recorder.  He researched his stories and asked hard questions that I often didn't want to answer.  I would cringe sometimes to read what I said to him.  By the time I left government, we routinely sent the paper (now mostly online) an outline of a story in a press release and the quotes we wanted to be in the story.  I actually wrote some of the stories that appeared in the press about some pretty controversial things.  I think the loss of a middle class investigative free press is one of the worse things happening in our country today.