Starting in mid-2018, McDonald's will begin to serve their popular "quarter pounder" hamburgers with fresh beef that will be prepared when ordered, as opposed to their old technique of cooking the beef and then holding frozen beef patties for use as needed. Chief Executive Steve Easterbrook believes the change is necessary to address the consumers' demands for fresher, simpler food. McDonald's is hoping that the shift to fresh beef is enticing enough to convince unsatisfied customers to give the fast food chain another chance. The move to fresh beef is expected to lift sales, although likely not to the degree associated with all-day breakfast after its debut in late 2015. Do you think more people will be heading to McDonald's after hearing about the switch to fresh beef or do you feel the switch to fresh beef isn't enough to convince people to give McDonald's another chance?