Check out this article. I think its interesting,
especially because it kind of relates to some things we read in the
sections of After The Music Stopped. It discusses positive predictions in
the growth of global advertising and compares the imminent growth to that
before the 2008 financial crisis.
For this year, spending will be boosted
by key events such as the soccer World Cup, the Winter Olympics and the U.S.
mid-term elections, the three major events seen raising revenues at the world's
largest advertising groups such as Martin Sorrell's WPP, Omnicom and Publicis.
Improvements
in the global economy mean ad spending levels over the next three years are now
forecast to beat those recorded in the build-up to the financial crisis in
2008.
I had no idea that global advertising was so
competitive. Why do you think the 2010 Soccer world cup ads didn't contribute
as much o economic growth as the next one is expected to? Does it have to do
with the financial crisis?(after effects) or is it because there are many more
major global events preceding the 2016 World cup?
I think the author brought up one of the most revolutionary changes in advertising, the online and mobile ad market. I do not have any statistics, but in my personal opinion I believe the amount of ads viewed daily by people has skyrocketed due to the internet. I am sure there has been just as large of a boost following the increase in smartphone usage. One of the most interesting things about smartphones is they can track your location, therefore global advertising can become more effective by specifying their markets based on phone location. Great article, I found it fascinating to broaden my perspectives from US advertising to global advertising
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