See the link here.
There has been some talk lately that since Jeb Bush, Scott Walker (a
Koch favorite) and others who had Big Money dropped out of the race for
the Republican nomination, money is not the factor in politics many
thought it would be after the Supreme Court unleashed the money wolves
in Citizens United. This is nonsense. Presidential campaigns are the worst barometer to measure the impact of money on politics.
The race for the presidency is covered by the national media in
excessive and excrutiating detail. At least the leading candidates
are. No amount of advertising can match the free advertising of the
news media, as Donald Trump proves conclusively. With the leaders
covered so intensely, a dull or “low energy” candidate such as Jeb Bush,
or a difficult personality such as Scott Walker, will only rarely
succeed even with freight cars of cash.
But the media coverage is less intense for even U.S. senate races,
and virtually non-existent for state legislative and congressional
campaigns. Here is where the uber rich have found rich returns, as
Mayer describes. Plus, the uber rich, as well as other wealthy
businessmen, have found equal rewards in funding “grass roots” campaigns
through TV ads. This is how the Tea Party got traction and why
citizens raged against the Affordable Care Act for no truly articulable
and truthful reason.