A great article to go along with this week's reading is linked below. From the article:
“Our pitch document said, look, there
are 25 true swing congressional districts,” Jankowski told me as we sat
in the conference room of his Richmond offices. “We went back to those
races from 2002 to 2008, and we found that $115 million had been spent
on those 25 congressional races. All hard dollars. We had a graphic on
the screen: 115 million hard dollars or $20 million in soft and we can
fix it. We can take control of these 25 districts. We can take them off
the table.” They called their project REDMAP.
Jankowski’s foresight wasn’t the only factor in the GOP’s ensuing
control of Congress. The party was also able to take advantage of
massive new amounts of public data drawn from social media that allowed
them to pinpoint likely voters with more accuracy than ever before, and
advances in mapping technology that made it possible to redraw districts
precisely around the location of those voters.
The result: The gerrymander of 2011 built such a firewall around GOP
control of the House that when Barack Obama was reelected in 2012,
Democratic congressional candidates earned 1.4 million more votes than
Republicans, but the GOP retained a 234-201 majority.
1.4 million votes more for Democrats?
The GOP’s House Seats Are Safe. Here’s Why. -- NYMag